Websites that sell products or services always need to be well designed, to persuade potential customers to take a risk and make a purchase or booking. But when the products you sell are at aimed at the higher end of the market, how should you tailor your web design to match? And does it really make a difference? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to e-commerce web design for luxury items.
Luxury items and web design
When consumers wish to purchase higher end goods, or products that fit into the luxury category, they usually want to check out these products first, in person. This means that your e-commerce website is already starting at a disadvantage, as it will take more effort and planning to build the necessary trust, to enable sales. But this doesn’t mean it’s impossible.
E-commerce web design for luxury items
So, how can you effectively design your e-commerce website to reach the right audience, and promote sales of luxury items? Well, there are some tried and tested methods that can really help. These include:
Web design that is minimalist, is web design that has been stripped of all visual clutter, to really draw focus and attention to just one element at a time, as the user scrolls. Above the fold this is usually used to draw attention to one of the products offered, with the company logo, navigation bar, and call to action button integrated with this image to create a seamless and effortless visual design. The key to making this effective is high quality, professional imagery that really captures the luxury element of your company, and in association, your products.
To make up for the lack of face to face access, potential customers of high end products online, want to be able to see the product from all different angles and approaches. This means that video content is essential, but so are interactive elements. These could include:
- 360 images- these are images that can be viewed from the full 360 degree angle, and the user has control of the camera angle.
- high zoom images- for products with intricate details, or even for soft furnishings and materials, a high zoom function allows users to zoom in on any part of the product they need to, and still have stunning clear imagery to see individual stitching and details.
Finally, to really make sure your website is best prepared to make sales of luxury items, you should simplify everything. This includes:
- the navigation process- make sure your pages are categorized appropriately, and don’t give too much choice to consumers, or overwhelm them.
- the checkout process- this needs to be as simple as possible to avoid users abandoning their shopping cart before paying. Make sure you only take the details you need, and allow auto-fill options.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.