Using round CTA buttons in web design

Pumpkin Web Design Manchester

Call to Action (CTA) buttons are one of the most important features of any website. These are the buttons that will direct your potential customers or clients to the next stage of the purchasing or signing up process, with just one click. Not only can this improve the user experience, speeding up the process, but these buttons can also be a big part of your visual design. Round buttons are becoming more popular, but why should you consider them? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to the benefits of round CTA buttons.

What are the advantages of using round CTA buttons in web design?

There are a number of advantages and benefits to choosing round or circular buttons in web design. These advantages include:

  • Creating a visual feature
  • Increasing sales and sign ups

Using round CTA buttons to create a visual feature

CTA buttons should always be placed in a position where these can attract the most interest as possible. This means that the design of the CTA buttons needs to be top quality, and visually interesting, especially for those buttons used above the fold. Choosing a round or circular design allows you to be more creative with your call to action button, so that this can reflect your company branding or persona, while also drawing attention immediately.

Above the fold, a round CTA button can be used as part of the overall design for this space, fitting in with the imagery, typography or illustration you have used here, as well as the colour scheme of course.

Using round CTA buttons to increase sales and sign ups

CTA buttons should grab attention instantly and draw the eye of the potential customers and clients to help funnel website traffic through the purchasing or signing up process quickly and efficiently. As such, a round or circular CTA button can be one of the most effective options. This is because many websites are currently using rectangular, or rounded rectangle options, and as a result, deviating from this current trend with a round CTA button is sure to make this stand out. This increased interest can help to boost sales and sign ups, as your website users will not miss the button accidently, and will instead be directed towards it immediately.

For more information or for professional web design, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.