Important features for effective hero typography

Hero content is one of the most important areas for any website as this is what your potential customers and clients will see as soon as your website loads. We all know how important first impressions are, and in web design, this is no different. Using typography here to grab attention and make a visual statement is an effective option, as long as this is well considered and well thought out. But what are the important features for effective hero typography? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about effective hero typography.

What are the most important features for effective hero typography? 

Hero typography involves using only typography above the fold and this can be incredibly effective for companies and businesses across a wide range of industries. However there are a number of important features to get right to ensure that your hero typography is as effective as possible. These features include:

  • Colour
  • Imagery 
  • Style

Colour considerations for hero typography

When using only typography above the fold there are a number of factors that can influence the overall effect. Colour is one of the most important of these factors and you should consider:

  • Company branding- choosing an above the fold colour scheme that is in line with your company branding can help to ensure that this is more memorable, and catches attention effectively. 
  • Contrast and effect- choosing contrasting colours for the typography and the background design or imagery can be a great way to draw attention to the typography, and the words themselves, ensuring that potential customers and clients font simply skip over the important message you are delivering.
  • Colour and size- for certain typography styles, using dark colours for the typography allows the style to be more effective. However to maintain legibility on all devices and screen sizes the typography may need to be larger than usual.

Hero typography and imagery

While hero typography generally refers to typography only above the fold, imagery can still be important. The imagery may start below the level of the typography, in which case it is the role of the typography to direct attention towards the imagery itself. Alternatively imagery can be used as part of the typography design, with the typography itself creating the image or shape that is desired. Either option can be a great way to push the typography design further and to achieve an unusual and interesting design feature.

Style considerations for hero typography

While the colour and imagery can both be used effectively for grabbing the attention of potential customers and clients, choosing the right style typography is still an important factor. The style of typography you choose should be relevant to the style of your website on the whole and the company branding and character. Effective typography options for the above the fold content include calligraphy fonts, oversized typography and stacked text.

For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.