Using a larger website logo

While smaller website logos have been popular over recent years, a new trend is emerging in web design. This new trend focuses on bigger, bolder branding. As part of this, increasing the size of the website logo has become a popular design option. But how can a larger logo be used effectively as part of web design? And what are the benefits and advantages of this? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about using a larger website logo.

What are the advantages of using a larger website logo?

There are a number of benefits and advantages to using a larger logo on your website. These include:

  • Increasing brand recognition- with a large website logo you can be sure that your website will improve the brand recognition of your company overall. The logo will be instantly obvious as soon as the website loads and this can ensure that customers and clients recognise your company branding in the future, even on other platforms like social media.
  • Grabbing attention- a large logo used above the fold on your website can be beneficial for grabbing the attention of your website users and helping to maintain this interest for a prolonged period.
  • Key design feature- using a larger website logo can create a key design feature around which the rest of the above the fold content can be built around. This can lead to more effective, cohesive web design.

What are the effective options for larger website logos?

There are a variety of ways to use a larger website logo effectively, and these include:

  • Front and centre- positioning the logo in the centre of the above the fold content can be very effective. This allows the logo itself to be the main design feature, so that this isn’t competing with other imagery or design options and instead can attract the majority of the attention.
  • To the left or right- above the fold, when the website loads, the left or right side of the content can be very important. By positioning the website logo here, you can save space for the above the fold typography, and any other imagery you would like to use above the fold. The logo can also draw the eye across the above the fold content, so that potential customers and clients see the whole content and don’t just scroll past.

For more information or advice, or for professional web design support, get in touch with Manchester’s leading web design experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.