Improve SERP rankings with UX design features

web design manchester

The Search Engine Results Page, or SERP as it is also known, is the page that shows the list of results when a search term is entered into a search engine. Securing a high position on this page can be crucial for driving traffic to your website, and increasing brand or company recognition. But did you know that there are ways to improve SERP rankings with UX design features? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about UX design and SERP rankings.

What is UX design?

UX stands for User Experience. As such, UX design is a design principle that involves creating a website that is focused around the user experience, and ensuring that potential customers and clients have a positive experience with your website. So how can this influence SEO, and the SERP rankings in particular?

How can you improve SERP rankings with UX design features?

Ranking highly on the SER is a key aim for most companies and businesses, as securing the top spot can ensure that most of the search traffic is directed to your website. With more traffic, you have the potential to make more sales, converting that traffic into paying consumers and clients. UX design features can be used very effectively to help improve the SERP rankings for your website overall, and even for individual pages that target specific keywords or search terms. But what are these UX design features, and how can they be used to boost your SERP position? Well, there are several, including:

  • Professional, relevant imagery- imagery can be a great way to enhance your website and make this more attractive interesting to your website users. While good UX design can draw the eye immediately, and complement company branding, this can also be a good way to boost your SERP impression. Ensure that your imagery is not only relevant, but this has the title tag and descriptive attribute to match your keywords. As a result, your image will also be shown in the search results, and this can even be used by the search engine to create a featured snippet or rich result, which is the pinnacle of search result.
  • Title typography- using the right typography, especially for headings and titles, can help to draw attention, promote company branding and generally enhance the visual appeal of your website. However, the words you choose for headings can also be as equally important as the design itself. Make sure that your heading includes the keyword or phrase associated with the particular piece of content, or page, depending on which page you are creating. This can help to indicate to the search engine algorithm the topic of the content and as a result, can help you secure a higher ranking position when the keyword or phrase is searched for. You should be sure that this typography is easy to read on all screen sizes and devices too.

For more information or advice, or for professional web design support, get in touch with Manchester’s leading web design experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.