Advantages of using a smaller website logo

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to help you correctly size your company logo, on your website.

Web design and logo size

So, what size should you choose for your company logo? Well, there are two options:

  • Using a standard sized logo
  • Using a smaller logo

For most companies, positioning a fairly large logo in the top left hand side of the website is standard practice. But there are an increasing number of companies choosing to make this logo smaller. But why?

What are the advantages of using a smaller website logo?

When designing your website, you want your users and potential customers to recognize your company and begin to develop an effective consumer relationship. So, surely this points to a large logo? Well, that’s not exactly true. A large logo that jumps out at your audience is simply standard practice. It’s what your customers are used to. And this means that your audience are less likely to pay any attention at all. In fact, using a smaller loo can help:

  • Direct attention to your content
  • Focus on the design
  • Repsonsive design

A smaller logo can direct attention to your content

If you produce a website with high quality visual and written content, designed effectively to really impress your audience, then a big logo will just get in the way and distract users from whats really important. Which is your message. With a smaller logo, you can generate interest and enthusiasm for your content, which then makes users interested in finding out about brand and company.

A smaller logo leaves more space for design

From a design perspective, a smaller logo allows you to focus more on the design, especially at the very top of the page. This is usually something standard across most websites, with a large logo, opening times/contact information. But with a small logo you have more room to play with, so you can create something unique, original and interesting. And if you use large hero content, with a hidden top bar, a small logo is even better, as this will perfectly blend with your above the fold content.

A smaller logo is beneficial for responsive design

With mobile web design more important than ever, using a small logo across all iterations of your website can be beneficial. This is because the logo will scale to the smaller size, on all devices. So your mobile website wont be obscured by a large logo, and your users can effectively use your website on all devices.

For more information or advice, or for professional web design support, get in touch with Manchester’s leading web design experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.