Whether you are renovating an old website or creating an entirely new one, you will need to seriously consider the layout you choose. This can play a pivotal role in the user experience, and the usability of your website, ultimately influencing the amount of sales or bookings you take. So what are the different layout options for effective web design? Well, there are several layout options to choose from, each tailored to suit different styles, and different types of company. Here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about different website layout options.
What are the different layout options for effective web design?
So, what are some of the most effective website layout options for web design? And how can these be used successfully, to drive sales and sign ups? Well, you could consider:
- asymmetrical web design
- a grid layout
- a split screen layout
Asymmetrical website layout options
Asymmetry is a design style that is not quite symmetrical. This can attract attention and keep your users actively engaged in your website, as symmetry is something we see in design almost constantly. So by breaking this system your website can stand out and be memorable.
Because asymmetrical web design is designed for different elements to be unequal, you can also use this layout to focus user attention on specific areas of the website. For example, asymmetrical web design above the fold can direct attention to a call to action button, while asymmetrical content layout can focus attention on specific areas of text, and important information.
A grid layout
Organizing your content and website elements in a grid layout can help to create a minimalist feel, with contained blocks for different pieces of information. These can actually be organised in a number of ways, including:
- hierarchical grid layouts- these are organised with a larger more obvious section above the fold, and the content then broken into more grids as the user scrolls down the page. This can help the more important details attract the most attention, while still organizing other key content effectively.
- asymmetrical grid layouts- these are grid layouts that are misaligned deliberately, or that do not divide the grid sizes evenly. This can be very effective for attracting attention and supporting “out of the box”, creative brands.
A split screen layout
Another layout option that can very effective in web design, is the split screen design. This involves dividing your screen into two clear sections with a noticeable divide between the two sections. For example, using text on one side and imagery on the other, with a clear boundary line between each side. The two sides which can be equal or unequal in width and you can even divide with a zig zag split. Either way, a split screen design can be effective for capturing attention and keeping your potential customers engaged.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.