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Considerations for company logos on websites

Pumpkin Web Design Manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. That’s why we create stunning web design solutions, for businesses and companies across the North West. This includes Southport and Wigan. As a result, we have produced this guide to the considerations for company logos on websites.

What are the important considerations for company logos on websites?

Adding your company logo to your website is a no brainer. Your potential customers and clients need to know who you are, and to be able to form a relationship with your company, recognizing your brand. But the way that this used as part of your web design is an important consideration that is often not given as much thought as it should. You should consider:

  • Where to use the logo
  • How to position the logo
  • The web design and logo colours
  • The function of the logo

Where to use your company logo on your website

The company logo is often placed in two parts of of the website; the header and the footer. Positioning your company logo in the header has the obvious advantage of being noticeable as soon as your website loads, while logos positioned in the footer can help to remind your website users of your company name and branding. While the header grabs initial attention, the footer can often be the last part of your website that a potential customer or client will see, leaving a lasting impression, and increasing the opportunity for return traffic.

 How to position the company logo

Using the company logo in your header and footer is a great option, but you need to consider how to position these in relation to your other website elements. For the header, many companies opt to position the logo in the corner, so that website users will see it, and immediately move on to what they were looking for. This ensures a positive user experience. For the footer, this is sometimes positioned to the left or the right of the navigation tabs, or in the very bottom corner. This is something you should experiment with depending on your preferences and web design.

The web design and logo colours

While your logo needs to stand out and be noticeable, it also needs to suit and compliment the rest of the colours used on your website. For some logo’s you may need to tone down the colours, or position an overlay to create a more professional finished result. While for others, your logo may not stand out enough, and you may need to add an outline or a background box for a better result.

The function of the logo

Finally, you will need to consider the function of the logo. Some logos will be used as a button to take the website user, or potential customer or client, back to the home page. If you want to achieve this, make sure that it is working and easy to see on all screen sizes and devices.

For more information or for professional web design for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.