When you brows the web, one thing you may notice is that many of the websites you visit use a similar layout, colour palette, or overall design style. From social media platforms, to large e-commerce sites, there are numerous design similarities between companies in similar industries. This is because there are several tried and tested web design methods, that incorporate each aspect of web design into an overall design scheme. And as these methods are sure of securing results, some companies and company websites can end up looking very similar to one another. To stand out from the others, you may need to make more creative, bolder design decisions. But what does this involve? And what are the important considerations for creative web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. And this is our guide to everything you should know about creativity in web design
“Out of the box” thinking
For some companies and businesses, designing a website that uses creativity and quirky design traits can be a great idea. Not only can this help to grab and secure user attention, but it also helps to define your company branding and personality, as well as set you apart from other competitors. So why aren’t more small businesses opting for this strategy? And why do so many businesses, including multi-national companies, opt for the same old design methods? Well, there are several important things to think about when using “out of the box” thinking for web design.
What are the important considerations for creative web design?
There are many important considerations for web design in general. But when it comes to creating something new, different or unusual, there are even more important decisions to make, that can effect both the visual appeal, and the website functionality. These considerations include:
- User interaction expectations- one of the first things to consider are the expectations of your website users. With certain web design layouts and practices being used extensively, users already know how to interact with these layouts, quickly and easily. As a result, they may have this expectation when loading your website, and may be uncomfortable when faced with change. To combat this, you should try to stick to keeping the navigation bar clear and obvious, and including a search function too.
- Responsive design- with the rise of mobile first web design, and the importance of designing for mobile users who now make up the majority of online searchers, responsive web design has become more important than ever. And the common website layout options and design choices are often very effective on a mobile screen too. You will need to pay close attention to the design of your website on a mobile screen, and constantly evaluate and test your website performance.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.