Call to action buttons, or CTA’s are the buttons on your website that take your potential customers or clients directly to the purchasing, booking or singing up page. When designing these, the shape, colour and language are all important to consider, but the placement and positioning is also crucial. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to help you position your call to action buttons for the biggest impact.
What are the important considerations for CTA button placement?
There are a number of important considerations to bear in mind when it comes to positioning your call to action button in the right space on your website. These considerations include:
- The user experience
- The text based content
The user experience and CTA button placement
The placement and positioning of every website element should be carefully designed to align with the user experience, and ensure that your website is providing the best possible browsing experience for your website users, and ultimately your potential customers and clients too. This means understanding what your users expect and require across your website, and meeting such expectations. When it comes to the CTA, your website users expect that this will be bright, bold and easy to see, but that it will also be in the most useful place. This could include:
- Above the fold, either centred or aligned with the text and imagery, on the right or left where appropriate
- At the end of a blog post, or the middle of a longer blog post
- Next to service information or product details
- In the sidebar, where relevant
- In email marketing
Essentially, your website users shouldn’t need to go looking for your call to action button, it should be clearly visible, right when they will motivated to click through, and this ties into the text based content.
The text based content and CTA button placement
The call to action button should be positioned so that influential text based content, that may motivate potential customers or clients to buy or book, leads directly towards it. The CTA needs to be in a useful space to capitalise on the quality of the text content next to it. This means that whether its a product or service comparison, or details about what makes your products or services great, a call to action button should be positioned to directly draw your website users through to the next stage of booking or purchasing.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.