Liquid style typography in website design

The right typography can be crucial to the overall visual design of any website. Liquid style typography is one option that can attract attention and stand out, while still providing practical benefits. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including  those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about liquid style typography.

What is liquid style typography?

Liquid style typography is a font option that allows the letters to appear more fluid, flowing from one to another. Alternatively this typography can instead be designed to complement a liquid background, with the letters and words appearing to float on top of the design

What are the advantages of liquid style typography in website design?

Using liquid style typography can bring a range of advantages and benefits to your website, especially above the fold for attention grabbing headings and titles. These advantages include:

  • Creating an unusual visual effect
  • Supporting company branding or messaging
  • Complimenting other design choices

Creating an unusual visual effect with liquid style typography

Liquid style typography is not used as frequently as part of web design, when compared to other popular font style options. This means that choosing this typography option can help your website, and by extension your company, stand out from the others.

Not only is liquid style typography used less frequently, allowing you to make an impact, but this design style itself is also unusual. Liquid typography creates a visual effect that has the suggestion of motion, and can also be used effectively with a number of different design elements so that you can create the best possible result for your website.

Liquid style typography can support company branding or messaging

Choosing a liquid style typography can also be very effective for promoting your company branding, or the message that you want to send. Whether your company sells alcohol, or luxury on water experiences, a liquid themed typography style can be a good way to promote your brand and the font style can be created to suit your messaging. From sophistication and luxury to fun and quirky, whatever your brand style, liquid typography can be the perfect choice.

Complement other design choices with liquid style typography

In addition to the aforementioned benefits, liquid style typography can also be an effective choice for designs with other, bolder visual features. For example, liquid typography can complement a liquid background that is either animated, illustrated or that makes use of real imagery or photography. 

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.