Considerations for using watercolour backgrounds in web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to using watercolour backgrounds in web design.

What are the important considerations for using watercolour backgrounds in web design?

The watercolour design style is something that has grown in popularity over recent years, and it can be applied to a wide range of website design features including typography, illustrations, icons, and the website background. But to use watercolours effectively for a website background, there are a number of things to bear in mind. These include:

  • Colour combinations
  • Positioning and placement
  • Typography and text

Colour combinations for watercolour website backgrounds

Watercolour features in web design often combine two or more colours to create the right effect. Choosing random watercolour background colours can have the unintended effect of making your website look less professional, and as a result, less trustworthy. As a result, to make sure that a watercolour background will work for your website, you should be sure to choose colours that are relevant to your company branding, and help to define and emphasize this company branding. You can also choose just one colour, and use several shades of this colour combined, to achieve a more subtle, but very effective, watercolour effect.

Positioning and placement for watercolour backgrounds in web design

The backgrounds in web design can be used to draw the users eye to particular areas of the page, in a subtle, indirect way. Watercolour backgrounds are no different. Changes in colour or shade, or places where the colours combine together can be very visually interesting for any website user, or potential customer or client. And this can help to maintain interest and keep your users on your page for longer, as they scroll through your content. This in turn can be an effective option for reducing the website bounce rate, increasing company and brand awareness, and increasing sales, bookings and sign ups.

Typography and text combined with watercolour website backgrounds

The text content on your website is some of the most important, but often overlooked content, on any website. This contains important details, information and even advice for your customers or clients. So it is essential that your website background allows the text to contrast enough from the background colours, and to stand out. It needs to be easy to read, and easy to skim read, to help improve the user experience online. For watercolour background design, this can be more difficult to achieve. You may need to increase the size and width of your text to allow this to really stand out and be visible.

For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.