Why is updating your typography important?

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to updating your website typography.

So, why is updating your typography important?

Typography on your website can help to tell a visual story about your brand and brand identity while also helping to provide important information to your potential customers and clients. Choosing the right typography for your company can be a real challenge and once you have it, you might not be prepared to make any changes. However, this would be a mistake. In fact, there are a number of advantages to updating your typography and this can be a really important decision for your brand. Updating your typography can:

  • Keep your website current and relevant
  • Improve legibility
  • Establish a professional image
  • Transform your web design

Updating typography can keep your website up to date and relevant

Typography trends change just as quickly as overall website trends and it’s important that your website does not get left behind. If your website is using fonts or typography styles that were popular more than a year ago, but are no longer popular, it might be time to make a change. This is because outdated typography styles can make your website on the whole look out of date as well, which can put potential customers and clients off, preventing them from making a purchase or signing up to your services.

Updating typography can improve legibility

If you originally selected a handwriting or script font, you may have selected something that is difficult to read on all screen sizes especially on mobile devices. However, updated versions of this style of script font may be available which will still complement and support your company branding, but will also provide a practical update to the readability of the text on your website. This can make your website more user-friendly and can help to increase sales and sign ups.

Updating website typography can help to present a professional image

Changing your website font to something more current and relevant to the typography trends of the time, can help to present your company as a trustworthy, professional business. This is because your website will show that it is active and worked on regularly, which also shows potential customers and clients that your business is active and involved. This helps to establish your company as more trustworthy.

Updating website typography can transform your website

Making changes to your website typography can be a great way to fully transform your website altogether. The typography particularly for headings, subheadings and above the fold content, is a powerful tool for grabbing attention and directing the attention of the user. By updating this and keeping this relevant, you can be sure to really stand out from your competitors and maintain the attention and interest of your potential customers and clients for longer. This can even result in an increase in sales and sign ups.

For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.