Deciding when to redesign your website

web design manchester

Designing an effective website is only the first step to success for your company or business online. Your website will need to stay up to date with latest practices, and designs and styles, to really be successful in the long term. And this means that redesigning your website might be something you need to seriously consider. But how do you know when a redesign is necessary, and when it could be left for a better time? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to everything you should know about redesigning your website.

What are the important considerations for deciding when to redesign your website?

Website design is ever changing and evolving. And this means that your website can become off trend, or be no longer relevant, after a certain amount of time, or in light of a new trend emerging. As a result, while many businesses and companies recognize that ongoing website redesigns will be necessary, an annual, or bi-annual redesign is not always enough, as different website will age faster than others. So what should you consider deciding when to redesign your website? Well, there are several things to consider, including:

  • The current visual style of your website, in light of new trends- if your website is now very dated, and uses old visual techniques that look out of place among your more modern competitors, it could be the perfect time for a website redesign. In fact, the sooner the better. However, if your website is designed with a more contemporary feel, and the style is still very relevant for your current audience, you wont need to redesign your website just to improve the visual style.
  • The functionality of the current website- just as website styles and visual designs change over time, so too do the ways that your potential customers or clients access, interact with, and peruse information on your website. And as a result, different button styles, sizes and navigation menu options have become fairly obsolete. If your current website is not designed with contemporary buttons, or interactive options, it could be time for a redesign as soon as possible. If your buttons are still OK, while not meeting standards, you should still consider a redesign in the near future.
  • Responsive design- responsive design is all about ensuring that your website can be viewed, used and interacted with from every type of device, including mobile devices, with a range of screen sizes. Since the Mobile First Algorithm update, the quality f your website on mobile devices can now determine how far up the search rankings your company or website will appear for the relevant keyword, on Google search results. This means that websites designed to be responsive, have an advantage over others. So if your website is not designed to be responsive, this could indicate that an immediate redesign is required.

For more information about website redesign, get in touch with the experts today, here at Pumpkin Web Design Manchester.