Design tips for effective emails

If your company or business relate to consumers via email, at any point, it’s important to design your emails effectively, so that they are up to the task. Whether its a confirmation email to say their order has been received, or its part of your email marketing campaign, it’s essential for your emails to be visual, branded and easy to read on all screen sizes. But this can be easier said than done. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to the key design tips for effective emails.

Design tips for effective emails

So, how can you make sure those emails you are sending out will get viewers, and then promote click throughs? Well, there are a number of things to consider, including:

  • Video content
  • Company branding
  • Content style
  • Visual content
  • Responsive

Video content

Adding video content to your email marketing can increase the open rate by more than 80%, especially if you include the word “video” in your email. Make sure the video you send out is informative, high quality and professional, and that it can be displayed on any screen size, as many of your audience will use a mobile device to access their emails.

Company branding

The email you send out to customers, or even potential customers, needs to be well branded. This means it should include:

  • the logo in a prominent position
  • the company colours
  • the same language and content style that is used on your website
  • direct links to your website
  • professional, high quality imagery

This can increase the click through rate, as your consumers will automatically recognise the email content as part of your company brand, and will be more likely to trust the content, and any offers you are providing.

Content style

The actual text content you use should be arrange in hierarchical order, to draw the users attention to the most important thing first. This can help prevent users from simply scrolling past your email, as it will draw them in immediately. Especially if this is designed to be visual and colourful, and is well supported by company branding.

Visual content

Don’t send your users a long essay. Even if it’s a Newsletter, you should stick to the most important points to get across, and include video and images wherever possible to create a visual and welcoming website. This will encourage the recipient to scroll through the email, and read it, instead of being overwhelmed by a wall of text.


While you want your emails to be vibrant and visually interesting, its important to remember that images and video content will need to be optimized for use, and that your email will need to respond to the device size of your recipient. This means your emails need to look great on both desktop machines and mobile devices.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.