Whether your company is a start up, or a well established business, your potential customers or clients may have some questions about your business, or about the products or services you offer. And over time, you’ll probably notice that many of these questions are the same. And no matter how much detail you add to your website, many people will get in touch with their question directly, instead of searching the website. Providing detailed, honest and informative answers about these questions is a great way to build trust and a good relationship with your potential consumer base. That’s why a Frequently Asked Questions (FAQ) page can be so helpful. But, like the rest of the website, it’s essential that this page is well designed. So what are the important considerations for designing an effective FAQ page? And how can you be sure that your FAQ page will be effective? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about effective FAQ page design.
What is an FAQ page?
An FAQ page is a website page dedicated to the Frequently Asked Questions that your consumer base may have. These can range from product queries and walk through’s, to questions about your services, or your business as a whole. It’s a good idea to add an FAQ page, as your potential customers can visit this for fast, straight forward access to the information they need.
What are the important considerations for designing an effective FAQ page?
To make sure that your FAQ page is high performing, and delivers the results you need, you should pay special attention to the web design. You should consider:
- Categorizing questions with user friendly method- If you have a multitude of questions to answer, across a range of areas or topics, it can be very helpful for your users if these are categorized into specific areas. You could use subheadings, with question grids or cards underneath, or even different drop down menus. Either way, this design needs to be user friendly, so that your website users can find the information they need quickly and easily. It also needs to be designed to be responsive, so that users on mobile as well as desktop devices have a positive browsing experience.
- Using visual content- While may companies may make full use of an FAQ page, this could be lacking in terms of visual design. Listing questions, and their answers, may be the most straight forward design, but this is not appealing to users. Instead, you should consider including strong visual content, as well as text based answers. These could include video content as well as diagrams, illustrations and info-graphics. You could also use specific icons to illustrate the question categories, for instant visual recognition.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.