Designing an effective website questionnaire

on page and off page seo Manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about effective questionnaire design for websites.

What are the options for designing an effective website questionnaire?

There are a number of options to consider when it comes to designing a website questionnaire that will be used by your potential customers or clients. The questionnaire needs to grab attention and intrigue your website users, while also being fully functional and easy to use. As a result you should consider:

  • Reducing the number of questions per screen
  • Using the right typography
  • Adding visual elements
  • Functionality and practicality

Website questionnaires and the number of questions per screen

When filling in a questionnaire, your consumers want the process to be as easy as possible. Filling the screen with question and answer boxes can be overwhelming as well as uninspiring. Instead, you could limit questions to one or two per screen, with the right design tools to keep this visually interesting. This is more engaging for your website users, and it can help increase the completion rate. Of course, when limiting the number of questions per screen you should also include some kind of progress counter so that those completing the questionnaire can see how many questions remain. This also invokes a sense of progress and achievement as they move through, rewarding the interaction cost.

Using the right typography for website questionnaires

Typography is essential for all aspects of your website. Not only does this need to be legible, it also needs to promote your company branding while attracting attention. For questionnaire typography, this should use the same style of font as the main text on your website, and the same typography for any headings or subtitles, to ensure that this is cohesive with the rest of the website content. This is even more important if you website questionnaire works as a popup, as it shows consumers that the questionnaire is from your company, and not a malicious or untrustworthy advertisement.

Adding visual elements to website questionnaires

Keeping your questionnaire visually interesting is very important if people are going to continue to fill in and submit their answers. Adding imagery or illustration can be a good way to achieve this for the best possible results. Again, you should make sure that this ties in with your company branding, and has the same visual style as the rest of your website. For website questionnaires you could also consider animation style where appropriate.

Functionality considerations for website questionnaires

To ensure that this design is successful, you will need to consider the functionality and practicality of the design. This should include:

  • Responsive design- your questionnaire needs to be easy to complete on both laptops and mobile devices, and the design should respond effectively to the changes in screen size.
  • One handed- if your mobile website users are filling in your questionnaire, you need to make sure that this can easily be completed one handed, for maximum simplicity for the user. This small consideration can dramatically increase completions from mobile website visitors.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.