Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about mobile websites and landing page design.
What are the considerations when designing effective landing pages for mobile websites?
To ensure that the landing page on your mobile website is well designed there are a number of considerations to take into account. These include:
- Minimalist design- mobile devices have naturally much smaller screen sizes than desktops and laptops. Because of this you need to consider cutting down on the amount of content that appears on the screen at one time. This can make the landing page more visually interesting and creates a much more professional finish that clearly displays only the most important information without overwhelming users.
- Imagery- using professional imagery is one of the most important design factors for your landing page. The imagery will be key to grabbing and maintaining attention. From professional photography to illustration and animation there are a number of ways to add imagery to your landing page. This should be designed with your company branding in mind.
- Typography- the typography for your landing page can also be crucial for attracting attention but this also needs to be functional. Any typography you choose needs to be easy to read on the smaller mobile screen, without losing visual quality.
What are the advantages of effective landing page design for mobile websites?
There are a number of advantages and benefits to focusing on your landing page design. This is true for both desktop sites as well as mobile websites, but as mobile websites often experience a higher bounce rate, it can be crucial for your online success to ensure that your mobile website landing page is well designed. The advantages of this include:
- Establishing company branding- your landing page is the first page that your mobile website users will land on. When this is well designed you can ensure that your company branding is clearly displayed. This can help improve brand recognition and allows more control over your brand persona.
- Maintaining attention- because the landing page is the first page that your potential customers and clients will see, effective web design here can help to not only grab initial attention, but this can also help to maintain attention for a longer period of time. This is because good design invokes intrigue and interest in your website and as a result your users will want to find out more.
For more information, or for professional web design support, including top quality mobile web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.