Which website pages should show testimonial content?

Pumpkin Web Design Manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about using testimonial content in web design.

What is testimonial content?

Testimonial content is content that shows reviews or comments from previous customers or clients. This can take the form of written testimony, or be video content or a combination of text and imagery. For websites, adding this type of content is crucial for building trust. But how can this be displayed across your website?

So, which website pages should show testimonial content?

Some of the most effective pages for testimonial content include:

  • The landing page- as the first page that any interested customers or clients will open first, this is a great place to position testimonial content. For some companies, hero video content is used to great effect, while for others, links to social media reviews at the bottom of the landing page can be successful. Either way, testimonial content on the landing page can help to reassure new customers or clients, and prove that your company is trustworthy and reliable, at the very start of their journey. This can help create positive feelings about your company, and improve sales and sign ups.
  • The about us page- if you’re a business facing company, providing products or services for other businesses, the about us page could be a good page for the testimonial content. This would naturally follow any mention of your previous clients, and help to establish the quality and professionalism of your company.
  • The contact page- putting your testimonial content only on the contact page can be a big risk. This is because for most companies and businesses, the contact information will be on every header and footer, easy to see from any page. And as a result, your contact page may receive a lot less traffic than other pages of the website. However, users who do use this page, may be still sitting on the fence about your company. So placing testimonial content here, as well as another page, can be a good way to convert visitors into customers or clients at the last minute, or the final hurdle.
  • The products/services page- For large eCommerce businesses it might not be possible to get review for every product you stock, but you should consider adding space for reviews to each product. This is because when your website visitors browse your products, the customer review could be the key piece of content that results in a sale. The same can be applied to any services pages too.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.