Font types and typography are an important element of any website. Choosing the most effective options for your company branding can lead to an increase in sales, sign ups and repeat customers or clients. One popular option is decorative font. But what is this? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. That’s why we create stunning web design solutions, for businesses and companies across the North West. This includes Southport and Wigan. As a result, we have produced this guide to choosing decorative fonts for unique website features.
What is a decorative font?
A decorative font is a specific type of font created to add visual design and style to your website. These font types will use decorative design details like patterns, texture and shape to create a font that is completely unique, interesting and unusual. Generally, this will be applied to a company logo, or to the titles and headings used in the web page.
What are the advantages of choosing decorative fonts for your website?
There are a number of advantages and benefits to choosing decorative fonts for your website, and these include:
- Emphasizing your company branding- whether your brand persona is serious, reliable and solemn, or it is fun, quirky and uplifting, you need your website to emphasize this, and establish your company branding visually, and clearly. Using decorative fonts can help with this, by create a unique website feature that sets your company apart from the others, right from the off.
- Grabbing attention and interest- most decorative font used in web design will be used for the title or heading, which will be applied in the above the fold space. This is the area of the website that is visible before scrolling down the page. As a result, using decorative font in this position is sure to grab attention, and interest, which can help to ensure that potential customers and clients stay on your website for longer. This increased interest, and browsing time, can lead to an increase in bookings, sales or sign ups too!
- Instantly recognizable- Decorative fonts will emphasize your company branding, but the effect is more far reaching than this. In fact, using a decorative font that is unique, or designed entirely for your company brand, can help to ensure that your website, and any products, are instantly recognizable to your website users. This means that any advertising you use, especially to re-target customers or clients, will be more successful and effective, as your brand will be recognized.
- Versatile and effective- decorative fonts are fully versatile, which means they can be used on any type of website, for a company of any nature. You can design decorative fonts that are suitable for a wide range of industries and sectors, as well as for different types of branding.
For more information about effective typography, decorative fonts, and professional web design for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.