Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. That’s why we create stunning web design solutions, for businesses and companies across the North West. This includes Southport and Wigan. As a result, we have produced this guide to using negative space as part of logo design.
Different ways to use negative space as part of logo design
There are a number of different ways to use negative space as part of your typography or logo design. These options include:
- Creating shapes out of negative space
- Creating lettering out of negative space
- Creating negative space patterns
Creating shapes out of negative space for your logo
Logo design is often based on shape as the sizing is too small to use intricate details. You can use negative space effectively to create shapes or outlines that allow the background colour to shine through the design, with a cut-out effect. This can be a highly effective way to create a logo with a high amount of visual interest.
This can also be used for the shapes or outlines of things beyond geometric shapes. A shape of an animal for example can be a good fit for a relevant company.
Creating lettering our of negative space for your logo
If you want to create a truly unusual and unique logo, why not consider using negative space to create the shapes of the word or letters used in your logo. This is often more effective for companies that use initials in their logo as it uses fewer letters, and it can be effective for a company that is re-branding, ads returning customers already will recognize your company branding. Negative space lettering can be more difficult to see at first glance, so you might need to consider increasing the size of the logo on your website so that potential customers and clients can appreciate the effect.
Creating negative space patterns for your logo
Logo design can often use patterns to create a particular effect relative to the company branding and persona. This can be a good way to add subtle background detail and texture to your logo, without going over the top.
What are the advantages of using negative space as part of logo design?
There are a number of advantages to using negative space in this way as part of your logo design. These advantages include:
- Creating subtle designs- for your company logo, subtle background effects can be more important to create the right backdrop for the main features like text.
- Flexible background colours- because negative space aspects will have the same colour as the background, your logo can more easily fit with a range of website colour schemes. This means you might not need to adapt company colours when re branding your website.
For more information or for professional web design for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.