Effective types of video for web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to everything you should know about the most effective types of video for web design.

What are the different and effective types of video for web design?

Video in web design can be a great tool for attracting attention and delivering information more effectively. But what are the different types of video content that can be used and what are the purposes of the different video types? Well, there are several including:

  • Explainer videos
  • Corporate videos
  • Animation
  • Motion Graphics
  • Background videos

Explainer videos in web design

Explainer videos are one of the most popular video types for web design as these are used to explain longer or more complicated processes which would otherwise be lengthy to read or complicated to understand. Instead of using walls of text on your website, an explainer video can capture attention, add visual content, and make things easier to understand.

Explainer videos can be used effectively to detail services that your provide, or products or processes associated with what you have to offer.

Corporate videos in web design

Corporate videos are designed to send a message usually to other businesses, clients or partners. These have a highly specific audience and intention and they usually showcase brand values or a specific service or product.

Animation in web design

Animation is a popular choice for a wide range of websites as these can be specifically designed for your branding and company persona in general. From above the fold background animation to full story telling or concept explaining animated video using computer graphics can be very effective and personal to your company.

Motion Graphics in web design

Motion graphics are a specific type of animated content that is used specifically to efficiently convey data or information in an easy-to-consume way. These have replaced infographics on websites and are very popular on social media platforms too.

Background videos in web design

Background videos tend to be full size and these ae becoming increasingly popular with web designers. Background video content can be challenging to implement as these videos have to fit in with all design elements (colors, buttons, typography, layout) they can enhance the visual experience and delight the visitors.

For more information or advice about image formats for your website, or any other professional web design and marketing information get in touch with the experts today, here at Pumpkin Web Design Manchester.