Establishing a visual brand identity through web design

Here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about creating your visual brand identity through your website.

What is a visual brand identity?

A visual brand identity is made up of all the visual features that help to define your brand. These features are what your potential customers and clients will see when they access your website, and this needs to be tied to other marketing products including:

  • emails
  • letterheads
  • paperwork
  • physical store or signs
  • product packaging

What are the steps for establishing a visual brand identity through web design?

Creating an effective and instantly recognizable brand identity can set your company apart from the others, including your competitors. Not only does this help your company carve a unique space out in the market, but it also helps to make your company more memorable, which can help to attract repeat customers. But what should you do to ensure that your visual brand identity is effective? Well, there are several things to consider, including:

  • Choosing the right colour scheme- the colour scheme and your overall choice of colours will allow your brand to display a sense of character and personality to your audience. Different colours can have different psychological meanings, so it can be important to consider the colours you want to use carefully. Not only that, but for web design, it is good practice to select no more than three colours. One of these will be the main or primary colour for the website, while the other two will act as accent colours. The colours you choose for your website will then need to be colour you use for other content online, including social media, for a consistent use of colour.
  • Logo positioning- it is essential that your company logo is displayed prominently and clearly on your website to help make your company more memorable. Positioning this above the fold can be a great idea, although this should not block or restrict any of your above the fold content.
  • Typography and font- the typography you choose for your website can not only help to establish your brand persona (i.e. fun and quirky, or serious and strong) but this can also help to make your company branding more consistent across all platforms. Choosing a typography style that can easily¬† be replicated in both digital and print mediums for various business purposes is a great way to hep create a consistent branding approach. Of course, you cant forget the practical aspects of this too, with the right typography style making it easier for people to read and enjoy your content on all devices, including mobile users.

For professional web design and support, get in touch with the experts today, here at Pumpkin Web Design Manchester.