Features of effective brand storytelling

Web design acts as a visual representation of your company online. But this can be used for more than just showing your products or services. Instead, you should consider brand storytelling as a design feature. But how can this be achieved? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about web design storytelling.

What is brand storytelling?

Brand storytelling is all about telling the story of your company or brand, from development. This includes using design options that allow you to express your branding, character and persona through imagery, colour and typography choices.

What are the key features of effective brand storytelling?

There are a number of important features to include when designing a website that can help to deliver a branded storytelling experience. These include:

  • Imagery- images can deliver a message that is much more clear and concise than words. Choosing images that reflect your branding, and highlight key areas of your company story, can allow your story to be told visually, and effectively.
  • Typography- different typography styles compliment different branding styles, from quirky and fun, to solemn and serious. Choosing the right typography can help to establish your brand identity, and this can play a big role in brand storytelling.
  • Colour options- colours are a subtle but essential option for company branding, and using the right colours can help to tell the company story.

Why is brand storytelling important?

Including brand storytelling on your website is essential for a number of reasons, including:

  • Creating a memorable website
  • Send a clear message
  • Emotional impact

Brand storytelling can create a memorable website

A website that is well branded and uses storytelling within the design is much more memorable than one that doesn’t. When using storytelling as a key design feature, the website has a flow to the design that draws the eye of the potential customers and clients over to important elements. This ensures that key details are not overlooked, and that more attention will be paid to your website overall. As such, your website is more likely to be remembered in the long term, especially when your website users need to secure your products or services in the future.

Brand storytelling sends a clear message

Using storytelling in your design helps to deliver a clear message and details about your brand and company. From the colour scheme to the typography and imagery, the visual content can help deliver your message clearly and concisely.

Brand storytelling has an emotional impact

Creating a website that connects with your website users is an important consideration for any company or brand. But this is not always easy to pull off. However, by adding elements of branded storytelling to your website you can be sure that your website will have an emotional impact on users. This is because the design should take the potential customers and clients through a journey of discovery about your company, allowing consumer relationships to be developed.

For more information or advice about professional web design and storytelling in web design, get in touch with the professionals today, here at Pumpkin Web Manchester.