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Features of effective website branding

web design manchester

Website branding is something that can make a positive impact on your overall website performance. Branding helps build user trust, establish your industry authority and unite your online presence with your real world premises. But to do this, your branding needs to be effective. So what are the key features of effective website branding? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about effective website branding.

What are the key features of effective website branding?

Creating a website that is well branded is important for any company or business, in any industry. But what are the key features of effective branding? And how can this help your website succeed? Well, there are several features, including:

  • Colour based design
  • Visual imagery
  • Effective logo design

Colour based design and website branding

A key part of your company branding is probably your colour scheme. From reds to blues, many companies tend to pick one strong colour, and use another as an accent colour for their company colours. This include multinational companies such as coke-cola and large banks. If your company has followed the same technique, you should consider using these colours for your web design, reinforcing your brand messaging and connecting your website to your brand more effectively. However, this should only be implemented where practical, as some colours will not be suitable for a full website, and could instead be harmful to your web design. If this is the case, your branded colours should be used subtly as accents, with a plain, pale background colour.

Visual imagery and website branding

Another key feature of website branding can be the visual imagery. If your website uses stock photos and standard images, this wont really promote your brand. But unique imagery and especially illustrated design can be incredibly beneficial. Using the same style across your website can help increase your brand identity and visual design to your website branding. Consider the icons as well as the typography and button design too, for a style that can really stand out.

Logo design and website branding

Your company will probably already have a logo in use, and this will need to be displayed on the website effectively, so that your website users can identify your brand. The positioning of the logo, and the right placement is something that your company may need to experiment with when finding a website style that really works for your intentions. Many companies opt for the top right, centre or left, as an instant and immediate attention grabber, however this is not practical for all types of web design.

For professional web design and support, get in touch with the experts today, here at Pumpkin Web Design Manchester.