Increasing the usability of the website contact page

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about increasing the usability of the website contact page.

Understanding the website contact page

The contact page on any website should be unique, tailored to meet the needs of your particular customers or clients. But whether you offer services or products, every website should have one. And this may contain:

  • Contact details- from maps and real world directions to phone numbers and email addresses, the contact details should be the first thing visible on the contact page, for any company.
  • Customer support- for some businesses, the contact page can also act as a hub for customer support information including FAQs, files, and tutorials, depending on the nature and industry of your company.
  • Policies and terms and conditions- these are sometimes linked as part of the contact page too, as they naturally fit with additional information nature of the content.

What are the effective options for increasing the usability of the website contact page?

Whatever the content your contact page includes, from a short contact form, to a full index of files and tutorials, this page needs to be fully usable, to encourage and promote engagement. If your potential customer or client has a question they want to find out the answer to, your contact could be the perfect way to ensure a sale or booking, and it’s a great opportunity to show your excellent customer service skills. As a result, you want your website users to engage with this content, and the contact process, whenever they need to. And so this needs to be simple and straight forward. You could consider:

  • Separating different options with link buttons- for websites with a lot of content on the contact page, it can be a good idea to instead use the contact page as a main index. Start by adding all of the contact information clearly and visibly at the top of the page, above the fold, and then use link buttons to separate the rest of the content with clear and concise sign posting.
  • Making forms simple- for companies that only need a minimal amount of content on the contact page, adding a contact form can be beneficial. This makes it much easier for your potential customers and clients to get in touch, as they do not need to copy and paste the contact email address, they can simply enter their inquiry on the one page, and hit send. To make this simple, keep the number of fields to a minimum, asking only for first name, last name and email address, as well as a box for their message.
  • Responsive design- this should go without saying but please ensure that your contact page, and all of the features of it, look and work great on devices of all sizes, including mobile devices and smart phones. This will ensure that your contact page is easy to use for all potential customers and clients, no matter the device they choose to use.

For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.