Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about persuasive web design.
What is persuasive web design?
Almost every website designed for a company or business should be persuasive. This is because these website tend to be designed to sell products or services online, expanding your sales and reaching a wider audience. But if your website is failing to meet its target, this could be because the persuasive design has not been effective. So what are the key features that can make all the difference when persuading your website visitors to make a purchase or a booking?
What are the key features for persuasive web design?
Some of the key design features for an effective and persuasive website include:
- Professional imagery- instead of using language to describe how amazing your products or services are, why not show your website users instead? Visual images are easier to process than written text, and the imagery will also help your website look great too. Choose images that are a high quality, and optimize these for fast loading times for the best results. If you provide a service, you might also want to consider using before and after images to really show what a difference your company can make.
- Testimonials and reviews- including testimonials and reviews from previous customers or clients is a good idea, as this shows your website users that others have trusted your company, and been very pleased with what they have received in return. This is far more effective than simply telling everyone how great you are yourself, as its far more likely to be believable coming from a different source. Including these as part of your web design though isn’t always easy, although you could consider adding quotes to the footer, or as part of the above the fold content. You could also consider adding these to the individual product or service pages where necessary, as long as these are designed effectively.
- Call to action buttons- the only element of web design to be used solely for persuasion, the purpose of the call to action buttons is to persuade users to click on them. Taking users through to a purchasing page, or a sign up option, call to action buttons are integral to the way that your website operates. And they absolutely must be persuasive. As a result, you should think carefully about the message or text you use. This needs to be clear, concise, and positive. You want the user to know what to expect when pressing it, and to feel positively about taking this action.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.