Web design features for “hand made” brands

“Hand made” or home made gifts are always a nice touch, and with an increase focus on sustainability and green practices, an increasing number of people are turning to companies and brands that produce hand made items, or items that capture this charm. And while a website might not seem like an appropriate accompaniment for this type of branding, online sales are an essential consideration for any business, particularly in the midst of the Covid pandemic. So what should you do if you want to create a website that perfectly matches this branding? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about the most important web design features for “hand made” brands.

What are the most important web design features for “hand made” brands?

For hand made brands, there are a number of important features that can really define your branding and your company persona. These include:

  • Unique typography- hand made companies offer something totally different and unique to interested customers and clients, and this should be reflected in your website. By using unique typography, you can ensure that your website sends the right message. Choose quirky, handwriting or calligraphy font to help define the unconventional nature of your brand, and help website users understand what your company is all about.
  • Colours and block colours- the colour scheme you use is a great way to customise your website and create a pallete that will be appealing, and interesting to your website users. However, you also need to think about how this will define or reflect your company branding. Block colours, and bright colours, can be a great way to add character to your website, and to show that your company is anything but ordinary. This will also be sure to grab the attention of website users immediately, and help keep your potential customers or clients interested while browsing.
  • Layout and design- the layout of your website needs to be practical, and easy to understand, but this doesn’t necessarily mean conventional. Why not take a conventional, and successful web design layout, and make this your own? Broken grid designs, as well as asymmetry and zig-zag split screens can be a good way to add character, and show that your brand is as unique as your products.
  • Imagery- product imagery that you use in relation to your hand made items should be high quality and professional, to give the best possible impression to your potential customers. However, this doesn’t have to mean boring. Unusually image borders, and designs, as well as illustrated features, can be combined to give your imagery a unique twist.

For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.