Soothing colour palettes in web design

web design manchester

Choosing the right colours for your website can be an important factor in overall success online. Soothing colours are becoming increasingly popular as these can have a calming effect, and bring a whole range of advantages and benefits. But what should you consider when using these as part of your website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about soothing colours in web design.

What are the different ways to use soothing colour palettes in web design?

There are a number of different ways that soothing tones and colour palettes can be used to create a stunning website that attracts attention, without overwhelming the user. These include:

  • Choosing calm background colours- calm background colours in pastel or muted tones can help to establish a colourful but subtle colour design. This can draw attention to the website without being too bright or too bold, which could drive website users away.
  • One brighter feature- using just one single feature or part of the image that us brighter can be incredibly effective for a website with colour tones that are otherwise subtle and soothing. This will have all of the attention drawn towards it, so you should plan for this to be part of the design itself, directing the website user to a key piece of information, content or even the call to action button.
  • Black or white typography- keeping the typography colour simple with either black or white can be a good option for a website with a soothing colour scheme. The typography won’t have a negative impact on the overall design style, and will be easy to read on all devices, improving practicality.

What are the benefits of soothing colour palettes in web design?

There are a number of benefits to selecting a soothing colour palette for your web design. These benefits include:

  • Standing out- soothing colour palettes in web design allow your website to stand out without being too overbearing or overwhelming for your users. This means that the colours will pique the interest of your potential customers or clients, without putting them off or driving them away.
  • Company branding- soothing colour palettes can be very helpful for supporting your company branding and helping to establish this as recognisable and familiar. As a result, your customers and clients will be more likely to recognise your company on other platforms, such as social media, and this can even help improve your brand reach. As such, this can even help build trust for positive, long term consumer relations.
  • Invoke nature– a soothing colour palette can be one that uses natural and earthy tones to create something completely unusual but very effective. By drawing on natural tones you can actually help your audience feel more relaxed and calm, which can offer a soothing break from the stresses of the day.
  • Soothing tones put consumers at ease- by using soothing tones in your web design you can help soothe your users and bring calm. This means that they will be less likely to make any rash decisions, particularly regarding purchasing and signing up, and will instead make a more informed choice about signing up, booking a service, or purchasing an item.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.