Text and content fluidity in web design

Maintaining fluidity and balance of web design is an important consideration for any company or business. But how can this be achieved? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about text and content fluidity in web design.

How can your text and content remain fluid in web design?

There are a number of ways to ensure that your text and website content is designed to create a flow or fluidity that can enhance the user experience. Effective options can  include:

  • Positioning imagery to direct attention- to ensure that the website content has a smooth flow from one point to another, the positioning of the imagery can be an important factor. By positioning images in particular places, users can be tempted to scroll further down the page than they otherwise would have, allowing the website to flow.
  • Balancing text and imagery- to create a website that has an effective flow the balance of text content and imagery will be crucial. Too much text all at once can be overwhelming and off-putting for potential customers and clients, and instead this should  be well balanced with imagery.
  • Using responsive design- responsive web design ensures that your website looks great on all platforms, screen sizes and orientations, including for mobile devices. This means that once you have the layout you like, this fluidity can be experienced by all website users 

What are the benefits of text and content fluidity in web design?

Creating a website with effective fluidity between content and text can bring a number of advantages and benefits including:

  • Improving the user experience- ultimately, a website that is designed to encourage the flow of content is one that will enhance and improve the user experience.  This is because content spacing, layout and design choices will all be made with the flow of the website in mind, which will ultimately reduce friction in the web design and allow the user to take in the necessary information more effectively. As a result, any potential customers or clients will be able to find what they are looking for quickly and easily, and this will all lead to an improved user experience. 
  • Cohesive design- designing for fluidity in web design means designing an effective layout and establishing design balance. As a result, each page of the website will be designed in a similar way with text based content and imagery balanced, and the layout practical and logical. Not only do these factors positively influence the user experience, but a website designed in this way also helps to build consumer trust and establish your company as a professional trustworthy business.

For more information or advice, or for high quality, professional web design solutions, get in touch with the leading experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.