The importance of auto-fill for ecommerce websites

web design manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about using auto-fill for ecommerce websites.

What is auto-fill?

Autofill is a function on a browser or program that can allow forms to be automatically filled in with saved data. This can be used in a number of different ways, including:

  • automatically filling in the users login details to allow for instant account login
  • allowing shipping information to be auto-filled
  • allowing checkout details to be auto-filled
  • using autofill for signing up to your email list

As this is a browser setting, individual users can choose whether or not to use this function, and it’s up to companies to create websites that can adapt to either situation. You can also build your forms to allow the browser to use and store only specific information from autofill forms, and help the respondent to submit it, regardless if they are on mobile or desktop.

What is the the importance of auto-fill for ecommerce websites?

There are a wide range of advantages and benefits to allowing your website to use autofill for forms that potential customers will need to fill in. These advantages include:

  • Improving the user experience
  • Building consumer trust
  • Increasing the number of sales

Improving the user experience with auto-fill for forms

By allowing auto-fill to be used to complete your online forms and entry fields, you can dramatically improve the user experience. This is because users will be able to checkout faster, and fill in the long checkout process with just one button click. This not only makes it easier, but it also speeds up the whole process which is sure to impress your potential customers too.

Building consumer trust with auto-fill for forms

Allowing your website to accept auto-fill content for forms can be a great way to build consumer trust and show that your company is trustworthy and reliable. This is because consumers often expect that good websites will have this function, and by meeting this expectation you can help improve trust in your company. This can lead to bigger sales, returning customers and more customer satisfaction.

Increasing the number of sales with auto-fill for forms

Checkout abandonment is something that plagues both large and small companies and this can be in part due to complicated and long checkout processes that overwhelm your potential customers. With auto-fill allowed this can dramatically ease the process, speed up the checkout process and allow customers to complete their order with ease.

In addition, by building trust and improving the user experience, people are more likely to want to shop from your website, rather than others, because of the positive effect the simple addition of auto-fill will have consumer relations.

For more information or advice, or for high quality, professional web design solutions, get in touch with the leading experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.