Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about website redesign.
What are the most important considerations for your website redesign?
So, before jumping into your website redesign, what should you consider, to help give your website the best chance of success? Well, there are several things to think about, including:
- Website performance
- Colour schemes
- Visual imagery
Before making any design decisions about your new website, you should evaluate your existing website, to really understand the strong points, and the areas for development. Building on the success of the existing website is a good way to get your new one off to a flying start. At the same time, making plans to overcome any barriers or weaknesses that have been presented in the existing website, can help you to avoid the same mistakes this time around. These strengths and weaknesses will be individual to you and your company, but some of the most common weaknesses include:
- High rate of shopping cart abandonment- this can be addressed through careful, considered design of the product pages and shopping cart experience. The checkout experience is also a common area for improvement, with more user friendly forms.
- Low conversion ratio- this could be because of the quality of the written or visual content on your existing website. By increasing this level of quality dramatically, you could see a big rise in conversions. Also, redesigning your call to action button could help too.
When designing a website from scratch, you often have the entire colour spectrum to choose from. Especially if your company doesn’t yet have a brand identity or logo, as this can also be designed at the same time. But when it comes to redesigning your website, you will be limited to the colour schemes that the company is also associated with. But while this can limit your design options, it does mean that your relaunched website will be instantly recognizable, and become a secure part of your branding.
Adding images and video content to your website is vital. And this is often an area where companies and businesses can improve, in terms of web design. When redesigning your website, it can be a good idea to keep some of the same visual content, if this is high quality and professional content. By keeping some of the same visual content, you can help your website be more easily recognised, as a larger part of your branding. However, if the visual content is poor quality, or outdated, it’s often a better idea to simply start again.
For more information or advice about professional web design solutions for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.