Using dynamic shapes in web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about using dynamic shapes in web design.

What are dynamic shapes in web design?

Dynamic means something that is adapting to constant changes, activities or progress, and as a result, dynamic shapes are shape elements in web design that change size and behaviour depending on the screen or device size, or customer behaviour or even specific details or parameters that you preset. Dynamic websites on the whole can change or alter content depending on who this is being accessed by, as seen with websites that have user logins or the use or re-targeting advertisements. Dynamic shapes can be an effective part of this web design technique.

What are the effective options for using dynamic shapes in web design?

Dynamic shapes can be used in a number of different ways across any website, to good effect. The effective options for using this web design technique include:

  • Using dynamic background shapes
  • Using website typography with dynamic shape letters
  • Using dynamic shapes as a web design feature

Using dynamic background shapes in web design

The website background is something that should be designed to complement or suit your company branding or persona. Using shape and geometric patterns here is a web design trend that is currently quite popular, and if your website is quirky or your company is based around fun, dynamic background shapes can be very effective. These can be animated to draw attention to particular areas of the screen, or to certain pieces of content, when the website user interacts with the website, or these can be static.

Using website typography with dynamic shape letters

Website typography needs to be responsive, adapting to changes in screen size or device by altering the way that the typography is presented. Typography styles that rely on clear and bold style letter shapes can benefit from being more than responsive, as this may not take into account the legibility of the text at different sizes. Instead, the shapes that are used to create these letters should be dynamic, responding to improve legibility on all devices. This will ensure that website users, or potential customers or clients, do not miss the valuable information on your website.

Using dynamic shapes as a web design feature

Finally, one of the most fun ways to use dynamic shapes in web design is to use these to create a visual or design feature. The above the fold space on any website is the area of the screen that will be visible as soon as the website loads, without the website user scrolling down. As a result, this is one of the most important areas of the screen, and well designed content here can interest potential customers and clients, and encourage them to spend more time on the website. Using shapes here can be a good way to create visual interest while drawing attention to any text content or call to action button that may be sharing the screen space. Animating these shapes to change or alter through user interaction is also an effective option.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.