Using neumorphism in web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about using neumorphism in web design.

What is neumorphism?

Neumorphism is a design trend that involves taking flat website elements and design, and incorporating realism and depth, without breaking the bounds of minimalist design. This is achieved by creating a realistic or three dimensional appearance to illustrations, buttons and icons, simply by embossing the imagery and using shadowing, highlights and shading. But how can this be used across your website? And what are the considerations for this?

What are the considerations for using neumorphism in web design?

There are a number of considerations to bear in mind when deciding to redesign your website with neumorphism in mind. These considerations include:

  • The colour palette- the colours you choose will have a big impact on the overall style and finish of the elements you target with this style. Many companies opt for a pale colour for the surface, using shadows and shading to create the realistic 3D impact. Gradients should also be avoided unless you choose two shades of the same colour, otherwise the 3D impact will be greatly reduced.
  • The shape- when using neumorphism for buttons and outlines, choosing simple shapes is an important consideration. This allows the shape to be replicated frequently, where needed, as one of the features of a neumorphic website is the repetition of the design.
  • Representation- the way that the images are designed to represent real items and objects, is a particular style that you need to get right. Too much realism and you end up with a Skeuomorphic style website, which hasnt been popular for several years, and is unlikely to be making a come back. For high quality neumorphic design, you should focus only on mild and subtle effects, that doesn’t over represent the subject item or object.

How can neumorphism be used across your website?

To redesign your website in the neumorphic trend, you may need to consider:

  • Icons- icons are an element that can be made neumorphic without impeding too much on the rest of your design. You can access free icon packs, design your own with professional development tools, or pay to purchase a pack of pre-made neumorphic icons.
  • Imagery- want to make your potential customers do a double take? Neumorphic design can add a realistic touch to your imagery, especially above the fold. This makes your content appear realistic and 3D without overdoing the realism. And it can be a very effective way to show off a product or feature, while capturing the interest of your website users.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.