From the largest corporation to small local businesses, creating a website that is visually appealing is one of the main factors of online success. But why do so many companies get it wrong? From poor colours to bland graphics, many websites are missing out on customers, because of bad design. But what are these bad design choices? And how can you avoid them? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with a wide range of companies and businesses across the region to provide top quality web design solutions, that won’t drive the customers away! As a result, we have produced this guide to visual barriers to web design perfection.
Colour overload
Whenever you think of a website, you probably think of the background colour or imagery. Just think of Facebook or Twitter. Colour is a huge part of a companies branding and makes a website memorable. Unfortunately, too many websites are using colour in a way that is memorable for negative reasons! Because colour schemes on a website are not just to make it look pretty. In fact, they have an important role in usability, accessibility, and navigation.
Using too many contrasting colours is one of the biggest visual barriers to web design perfection. It can be overwhelming for your users to be faced with colours screaming for attention, and competing with one another. When used sparingly, these contrasting colours can be striking and effective, especially for drawing attention to the call to action, or the navigation panel. But too many can be a headache waiting to happen.
Unprofessional videos
Video content has become a huge player for backgrounds, landing pages, sidebars and websites in general. It has a huge amount of advantages, such as:
- drawing attention and keeping it
- imparting valuable information in an easy to digest way
- keeping up with industry standards
However, too many companies are relying on unprofessional videos, or video content that is not optimised properly.
When you use video content as part of your web design, for the background header for example, you need to make sure it is suitable. Shaky footage, unreadable captions, poor sound quality and long loading times can all lead to a bad impression of your company. Sending your potential customers elsewhere.
As a result, we suggest employing a professional team to shoot your company videos, and to upload them efficiently.
Bland images
If your website doesn’t have a background video, chances are it has a hero image. But if your company is using boring stock images, how can your potential customers get a feeling for your personality? And why will they want to find out more? One of the biggest visual barriers to web design perfection is choosing the wrong images. In fact, the wrong images can lead to the wrong impression of your company, and will not help you stand out from the crowd. In fact, check out your competitors. They are probably using the same images!
Why not hire a professional team to take some original images just for your company. These can really make a big difference to your conversions and your websites performance!
When it comes to web design in Manchester, we are the team you can count on. Making websites that are visually stunning, as well as being practical and high performing, is our area of expertise. Why not let us share it with you? Give us a call today, here at Pumpkin Web Design Manchester.