Advantages of using blue in your web design

Choosing a colour scheme for your web design can be a challenge. You need to consider, and include, your company branding colours when deciding on a colour scheme. And choosing three colours that will best fit with your branding can be a nightmare? So, why do so many companies opt for blue? Surely it can’t a coincidence that the majority of apps and websites you frequently access use blue as the primary background colour, or at least as an accent colour? Well, it’s not. Blue can be an effective choice for a range of companies and businesses, offering a variety of services. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to the advantages of using blue in your web design.

The meaning of blue

Blue is a complex colour that has a lot of psychology attached to it. This means that blue can mean a lot of different things, to a variety of different people. Including:

  • Reliability- Blue is used by banks and Governments for a reason. It is thought to evoke feelings of reliability and people feel more secure when they see the colour blue. In terms of web design, this means that your users may be more likely to purchase, as they view your blue website as reliable and professional.
  • Optimism- Blue is also a colour associated with optimism. When people see certain shades of the colour blue, they are more likely to feel uplifted and optimistic about the future. This is generally a paler or brighter shade of blue, than the deeper blues that evoke reliability. Using blue for optimism in web design can help people feel optimistic about your products and services, and be more likely to purchase or sign up.

Advantages of using blue in your web design

So, blue has a number of different meanings and applications. But it doesn’t invoke action. And on a website, the user action, or interaction, is crucial. So why is blue so effective for web design? And what are the advantages of using blue in your web design? Well, there are several, including:

  • Balancing well with other colours- blue, and shades of blue match well with pretty much every colour on the spectrum. And in web design, where your colours should be limited to three at the maximum, blue can be a great choice to hold the other colours together. This also means that even if your logo is not blue, you can still use blue for some elements of your web design.
  • Give your users space- Unlike other colours, like green or red, blue has no action assigned to it. This gives it a sense of calmness, or stillness, that can help people to relax and unwind. In terms of web design, this can give users a moment to breathe, to read and digest your content with ease. As a result, your audience may be more likely to sign up or purchase.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.