The hero area of a website is essentially the above the fold content. This is the content that fills the entire screen, as soon as your website loads, and encourages users to scroll down, to see any further content. Video content, large hero images, or even hero sliders are a good way to use this space, as well as creating a minimalist style. This involves removing all the unnecessary features and keeping only the logo, navigation bar, heading and first piece of text content. But a new trend is emerging this year, and this involves using only one single colour to create a bright, bold background for your hero elements. This is known as the single colour hero area. But are these effective? And what are the advantages of single colour hero areas? Should your company consider using them? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to everything you should know about single colour hero areas.
Creating a single colour hero area
Creating a single colour hero area is quite simple, but you will need to put some thought into the design. For example:
- Choosing the right colour- different colours have different meanings. And these can also differ across cultures too. For example, the colour red in china is synonymous with good luck, while in the UK, green is thought of as a lucky colour. If your company already has a logo, and company branding, choose one of your company colours to be the prominent feature at the top of your website. If not, choose something that suits your company persona.
- Choosing the right typography- for single colour hero areas, the content is often simply a bright, bold background colour, paired with the right typography. This is usually more than enough to capture the attention of your potential customers, and make them want to know more. But it does mean that you need to choose typography that is easy to read, unusual or unique, and can be viewed on all types of devices and screen sizes. The colour of the typography will also be important, as this will need to create a contrast with the background colour, to really stand out.
What are the advantages of single colour hero areas?
So, why should you opt for this type of hero area? And are there any benefits? Well, there are several, including:
- User friendly- This type of minimalist design is a great way to make life easier for your users, as they can find what they are looking for, quickly and easily. This means that your users will have a more positive user experience, and be more likely to make a sale, or sign up for your services.
- More conversions- With no clutter on the screen, your potential customers will be more likely to notice your call to action button, and this could mean more conversions too.
For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.