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What are the most important features of web design?

woman enjoying web content

Your website is an online extension of your company or business. So whether you manufacture and sell products, or offer a specific local service, your website needs to show off the “best bits” of your company. This is achieved through a combination of web design features including primarily images and text. But to draw attention to these elements, you also need some other key features like headings, buttons and background designs. So, what are the most important features of web design? And which features should you pay close attention to? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to the key web design features.

Web design features

Web design features or elements are the key things that make up a website. These can include. among others:

  • navigation menu and options
  • images
  • text
  • headings
  • call to action buttons
  • videos

What are the most important features of web design?

So which of these web design features should be prominent on your website, and which will provide the most success for your company targets? Well, every web design feature is essential, especially for creating a website designed to meet user needs and offer a positive user experience. But the most important features can be determined by your specific, individual targets, but if your aim is to drive sales and sign ups, there are some features you should pay special attention to. These include:

  • images and video content
  • call to action buttons
  • client testimonials/social proof

Images and video content

For any website, the visual content should be high. Visual images and videos can tell your potential customers more about your company than any number of text paragraphs. This is because images are easier to understand, while videos allow users to make judgements for themselves, based on what they can see. This type of content shows your professionalism, and helps to build consumer trust. Which is essential to increasing sales and sign ups.

Call to action buttons

While your images and videos will motivate your website users to sign up or make a purchase, the call to action button can direct your users on the purchasing journey. This button needs to be bold and eye-catching, to draw your users attention towards it. And it needs to lead directly to your sign up form, or purchasing screen. Usually, your call to action buttons will be used throughout your website, but it should feature prominently above the fold on all your landing pages.

Social proof

Finally, another element of web design is the social proof or client testimonials. While all your text content is of course important, the social proof helps to prove to your audience that your company is legitimate and professional. And it can also help to prove the value of your products or services too.

For more information or professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.