Web design involves bringing together a variety of features effectively. From images and text, to typography and your company branding. One of the key elements of any company branding is the logo. Whether your company is large or small, the logo can be instrumental to your web design. So how important is your logo in web design? Well, here at Pumpkin Web Design Manchester, we work across a variety of industries with clients and companies around the Manchester region, including Blackburn and Chorley. We provide professional, effective web design solutions that not only grab attention and look great, but that also help to grow your business, and get results. As a result, we have produced this guide exploring the role of your company’s logo online. So, how important is your logo in web design?
How important is your logo in web design?
Your company or business logo is the most remarkable and memorable part of your company branding. And for this reason, it should play an integral role in your web design. But how important is the logo as a feature of your web design? Well, the simple answer is very. And here’s why:
- Cohesive design- If you have a shop or office in the real world, this logo will also be displayed on your signs, letters, and maybe even uniforms. As a result, mirroring this on your web design is a good idea, to show that the website is simply an extension of your real world presence. It also cements your company in the memory of your customers, and potential customers.
- Brand identity- establishing your own independent identity as a company or brand is important, especially if you are competing against a variety of other similar businesses. Your brand identity will help set you apart from the other options, and make you stand out to your potential customers. It will also help to establish a connection with your audience who will connect with your personality and persona. This connection could in fact foster brand loyalty and lead to more sales in the future.
- A professional touch- a company logo shows that your business is professional and legit. It is a good way to add a professional touch to your website, and it can also help potential customers to take the plunge and purchase from your company.
Positioning your logo on your website
So, if your logo is an important feature of your website, how can it be used as part of your web design? Well, here are some top tips:
- Place your logo as close to the top of the page as possible. This will help your logo to get the attention of all your website visitors, straight away. And it will also help to identify your website immediately.
- Use a colour scheme that fits with your brand identity. Your logo will no doubt use one or to colours. Make sure these colours become prominent parts of your website colour scheme, to really tie everything in together.
For more information or advice about your company branding and web design, get in touch with the professionals today, here at Pumpkin Web Design Manchester.