Web design tips for improving the user experience

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The user experience is a massive part of your websites success online. This experience, positive or negative, is what will really help users to determine whether or not to shop with your company. And a negative experience, tends to lead negative reviews or feedback, and potential customers simply leaving your website completely, increasing your bounce rate. As a result, making sure your web design is crafted to create the best possible user experience, is a great idea. Here at Pumpkin Web Design Manchester, we work across a variety of industries with clients and companies around the Manchester region, including Blackburn and Chorley. We provide professional, effective web design solutions that can help to grow your business. As a result, we have produced this guide to web design tips for improving the user experience.

Web design tips for improving the user experience

To make sure you provide the best possible user experience you should consider:

  • Choosing relevant keywords and using these in top quality content so that when users land on your website from a search engine, the content is what they were hoping for. This will give a good impression of your company, and show that you are professional
  • Use text that is a good size, and try to limit the amount of text so that it does not become overwhelming or difficult to read. Choose typography that is easy to read, without flourishes or swirls that can be indecipherable when put together in a block. If your users cant read your text, you cant provide a positive user experience.
  • Clear the clutter from the screen and make sure each element you use is in its own space. This will help draw attention to your key elements and they will stand out from the rest of the page. It will also make it easier for your users to concentrate on just one thing at a time, which means they will find your website easier to use, improving their experience.
  • Use large visuals to enhance your website. Visual content like videos and images are far easier to understand and digest than written content. This means your users will find it easier to get the information they need if you use more visuals. As a result, their user experience will be greatly improved.
  • Make sure all of your links work, especially those in the navigation bars or menus. This is imperative because your users will want to quickly move between pages, to find the information they want. This means that your navigation bar and menu need to be working correctly and effectively, if you want your users to have a positive experience on your website.
  • Don’t interrupt the browsing experience with pop-ups or advertisements as this can make your uses want to leave your website completely. Barriers or friction in web design, unless necessary for error capture, will only detract from the user experience.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.