Creating a website that balances the content you need to provide, with functionality, branding and visual design, is a crucial part of web design for companies and businesses of all sizes. But for companies with a lot of information to share, striking the right balance can be difficult. This is where space management becomes important. But what are the advantages of effective space management for content heavy websites? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about content heavy websites and effective spacing.
What is a content heavy website?
A content heavy website is one that uses a lot of text content. Typically business to business websites can fall into this category, but so can companies delivering complex or complicated services, like accountants or lawyers. With a lot of information to deliver clearly and concisely, these websites can be considered content heavy or content full. Using effective spacing and space management can help with the presentation of this type of website.
What are the advantages of effective space management for content heavy websites
There are a number of benefits to using effective space management for websites with a lot content. These benefits include:
- Reducing on screen clutter- a big part of effective space management should be managing the content that appears on the screen at any one time. This needs to be kept to a minimum, or at least have a minimalist design. For websites with a lot of content to deliver, removing any sidebars, popup boxes and even reducing the size of navigation bars and headers can help.
- Increasing legibility- categorizing information on each page and separating different categories from one another physically with negative space can be a good way to increase the legibility of your website and make this easier to read. Suitable headings and heading typography can also be used help potential customer or clients find the section they need, quickly and easily.
- Adding visual breaks- looking at a lot of content on screen at once can be overwhelming and confusing for your potential customers or clients. And if they are in a hurry for particular information, or immediate support, they are much more likely to leave your website and try the next link the search engine shows. Instead, properly spacing this content can help to make the page feel less cluttered, and help your website users find what they are looking for, because of the visual breaks in the content. This can also help prevent potential customers and clients from taking in too much information at once, and missing the main message you are trying to get across.
- Drawing attention to key content pieces- key content pieces are generally visual in design, but when your images are closely surrounded by a lot of text, your website users are not going to want to stop and pay attention. Using negative space effectively here can have the effect of drawing the eye in towards the image which means your website users will be more likely to focus on your key content pieces.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.