Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We create stunning web design solutions, for businesses and companies across the North West. This includes Southport and Wigan. As a result, we need to stay in the know, and on top of any web design trends and developments. This includes visual trends, and functional trends too. One of the biggest web design trends this year has been the use of geometric backgrounds. But what are geometric backgrounds and how can they benefit your web design? Well, this is our guide to the advantages of geometric backgrounds in web design.
What are geometric website backgrounds?
Geometric website backgrounds, are a type of website background that is created using shapes. These can be shapes that join together, or shapes that are randomly positioned across the screen. The shapes could be all different, or you could use the same shapes to create an abstract design that is almost like abstract art. But whichever style or shape you choose, you will need to bear in mind the style of your website, and your company or brand persona.
What are the advantages of geometric backgrounds in web design?
So, why should you choose to use geometric designs to create the background of your website? Well, this type of design can bring a range of benefits and advantages, including:
- Adding texture to your web design
- Adding colour gradients
- Creating points of interest
- Flexibility in design
Adding texture to your web design
Texture is a simple and easy way to add contrast to your website. And contrast is what will draw the eye of your website users, and keep them interested in scrolling through your content. You could consider:
- using a grain pattern that alternated direction between neighbouring shapes
- adding texture around the background of each shape
- adding texture to each shape
- blurring the lines between individual shapes to add a softer texture
Adding colour gradients
Colour gradients can help add distinction from one side to the other, or one element to the other on your website. Keep your colours complementary for a subtle effect, moving from one shade of the same colour, to another. Or use bold, contrasting colours to really make a statement. However, consider that this could be difficult for your users to look at for a long period of time. Each shape you use could use a slightly different shade, moving across or down the webpage.
Creating points of interest
Shapes with corners, especially triangles and quadrilaterals are the perfect tool for directing attention to the point or corner of the shape. This means that with some clever positioning, your geometric background could help you to increase sales and sign ups by creating points of interest for your call to action to stand out.
Flexibility in design
Geometric backgrounds also offer a range of flexibility in design. you could use a geometric background for the full website, or just for the hero area to draw attention. Alternatively, you could use geometric design, animations and illustrations to add character and personality to your website. Or you could add a geometric background to an individual element.
For more information about social media and it’s role in professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.