Building a stunning website, that also performs well, is only the first half of the battle for web design. You also need to be consistently measuring your web design performance. And this involves analyzing any data you collect, regarding user interaction. The way that users interact with and use your website, will provide some helpful clues and tips about the quality of your web design, and areas that could be improved. So what type of data should you use to help analyse your website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to help you understand the link between web design, the conversion ratio and the bounce rate.
Web design, the conversion ratio and the bounce rate
To really understand how successful your website is, you will need to analyse the data you can collect. You should pay specific attention to your conversion ratio and the bounce rate, as these two pieces of data can tell you a lot about the performance of your website, and the behaviour of your potential customers. This insight can help you make changes and adjustments to secure the right results.
The conversion ratio
The amount of traffic, compared to the amount of people who become paying customers, or sign up to your services, is known as the conversion ratio. This shows the relationship between overall website traffic, and the amount of successful conversions. A high conversion ratio indicates a website that is performing well, and meeting user requirements. While a low conversion rate can be a cause for concern. And the issue then is to discover why people aren’t converting. You should take a look at:
- the landing page they accessed your website from- While your home page is the preferred point of entry, people can land on any of your web pages first. And you can’t thoroughly control the order they view information in. If they accessed your website by finding a blog article, for example, the chances are your users weren’t looking to buy in the first place, and were instead looking for information. You could make sure that all of your potential landing pages are geared towards converting customers, to see if this optimisation will make a difference.
- the call to action button- if people aren’t converting, perhaps your call to action isn’t compelling or clear enough. Make sure your customers can easily see and be directed by your call to action button. Experiment with colours and copy and see if this influences your conversion ratio.
The bounce rate
Similarly to the conversion ratio, the bounce rate looks at the amount of traffic as whole, and compares this with another piece of data. In this case, the amount of traffic leaving your website in a short space of time. If people are simply loading your web page and leaving, you will have a high bounce rate. And this means that your website is not meeting the user requirements or expectations. Take a deeper look at:
- the landing page they are opening- this is all these users are seeing. So is there something wrong with the colour scheme, the typography or the design? Analyse your landing page thoroughly and make sure it is as stunning as it should be.
- the load time- people really dont like to wait. Check your load time for your website, and make sure it’s not taking too long to load. If it is, try and reduce your load time.
For more information about analysing web design, get in touch with the professionals today, here at Pumpkin Web Design Manchester.