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Designing a landing page for micro-moments

web design manchester

From finding out about a latest product, to making a purchase, finding something to do, or somewhere to go, your users have a purpose for their searching. And there’s a reason why they landed on your website. Once they do load your website, they expect to find the answers they are looking immediately. And this is what makes a successful website. So if you want to get ahead of your competitors, and really be successful online, you don’t just need a stunning website. It also needs to be planned and designed with the user in mind. And more specifically, these micro-moments.Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to designing a landing page for micro-moments

Landing page design and micro-moments

As the first page that interested customers will land on, the landing page is the gateway for your whole website. And this means that this is the page where your answers to users questions need to be displayed prominently. And by this we don’t mean the FAQ’s. We mean the question that brought your users to the website in the first place. The micro-moment.

Micro-moment categories

The question that brought users to your website will generally fall into one of these categories:

  • I want to know
  • I want to buy
  • I want to do
  • I want to go

And so you need to show users what you can offer, in relation to each of these four categories, through your landing page design.

Designing a landing page for micro-moments

  1. Pinning your opening times and location to the header bar- then when potential customers land on your website, they will see an immediate answer to the category “I want to go”. You could even use a contrasting or complementary colour to draw attention to this section.
  2. Using headings and images to structure your information- this will make it easier to skim through content and find answers, directly responding to the “I want to know category”. Make sure you use white space to draw attention to text elements, and make sure that all your typography for headings is completely legible on all screen sizes.
  3. Using professional imagery for your products- draw attention to your range of products with quality, professional imagery. This will help users in the second category: “I want to buy”.
  4. Including a map of your location- so users can click through and plan directions simply with one click. This makes it a lot easier for users to find you, and responds to something that users can do, and go to.
  5. Structuring your navigation bar- this will make it easier for users to search your product categories and find what they need, in as little time as possible. Remember that immediacy is key.
  6. Using a search bar- if you have a lot of products, you could consider a search bar with filtering and refining options. This will make it even easier for your users to find products to buy. It can also work well for blog sections, and this will help users in category 1: “I want to know”.

For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.