The visual design of your website is an important consideration to ensure that you achieve the right results. As part of this, you will need to choose the best possible imagery. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to everything you should know about the considerations for effective website imagery.
What are the important considerations for effective website imagery?
When it comes to imagery for your website there are a number of important considerations to take into account to ensure that your website achieves your aims and goals. These considerations include:
- Company branding
- Image placement
- Website message
- Image size
Company branding and website imagery
Imagery can be an essential resource for building the visual identity of your company branding or persona. And as such it is crucial that the imagery you opt for aptly reflects and supports your company branding. As part of this, you should consider the type of imagery. From illustration to photography there are a number of different options for your website imagery and you will need to choose the medium that is best suited to your company in general. Watercolour illustrations for example can be perfect for companies with a unique and quirky approach, while for other companies high quality photography is essential for the branding.
Image placement on your website
As a practical consideration, any imagery you use as part of your website design will need to be positioned and placed correctly to achieve the biggest impact. Imagery used above the fold is sure to grab attention while product or service images also need to be well placed on the right website pages.
Website imagery can help deliver your message
Through your website you often want to give a clear message to your potential customers or clients. This can include showing how trustworthy and reliable your company is, or the quality of your products or services. The imagery you choose can help to deliver this message with clarity and can be key to continued online success. As such you consider:
- The quality of the image- high quality, professional imagery can give a better impression of your company as well as your products or services.
- The type of imagery- different types of imagery can be more effective, delivering a certain type of message, but you can also consider combining imagery types for a more effective result.
Image size for website imagery
Finally, another practical consideration for your website imagery is the size of the image itself. Using compression tools for your media files can help to dramatically reduce file size, allowing your website to load faster and be more useful. This helps prevent slow website loading speed which can be a number one factor for a large website bounce rate, where your potential customers or clients simply leave, before they have looked at your website.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.