Creating a quality website can help any business to increase their sales, and their audience. With unlimited reach, your website can connect to people from around the world, or simply the next town over, to expand your range of potential customers. And as a local business, this is such an important factor. But to make sure your message, and your company, leave a lasting impression, you need to do more than create an attractive website. You need to create a website that can connect to users emotionally. This is known as emotive web design. But what is this, and what are the features of emotive web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide exploring the key points of emotive web design.
What is emotive web design?
Emotional web design, or emotive web design, is all about creating something that users can connect to. And feel part of. As such, emotional web design will:
- allow users to really relate to the content
- create personalised content
- use colours to elicit an emotional response
Emotive web design can help to build a stronger link between your company, and your client. And this can serve your company well in the long run. When consumer loyalty, and customer relations, might be tested. A company that has a strong bond, will find it easier to keep hold of satisfied customers.
What are the features of emotive web design?
There are several features of emotive web design. In general, people have stronger reactions to images or video content, than words or text. As a result, visual imagery, and visual content is incredibly important if you want to create an emotive journey. But these are just some components of emotional web design. The full list includes:
- imagery
- colours
- tone
- personalised experiences
Personalized experiences
Personalizing a video, or a welcome image, on your website is fairly easy to do. And it means that a previous customer, will feel rewarded for shopping with your company. This generates an emotional response, that users will remember. And it can increase the chances of this user again choosing to shop with your company.
Imagery
A picture is worth a thousand words. And for that reason, using imagery is essential in web design. Choose your images carefully, so that they tell the story you want, and provide a positive emotional experience. Rather than a negative one. Your above the fold content will generally be image or video based, so decide what kind of emotional response you are aiming to create, and choose a quality, professional image that invokes this response. You could be aiming to promote trust, positivity, or quality. Either way, you need to make sure that this is reflected in the images you choose.
Colours
Colours all have connected emotions and trigger certain feelings, or even change human behavior. Honestly, just check out some colour psychology research. But this is great news for your website. It means that if you get the right colour scheme, you can help users feel positive, and be more likely to shop with your company.
For more information about professional web design, or for professional web design support, get in touch with us here at Pumpkin Web Design Manchester, today.