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How many CTA buttons does your web page need?

Call to action (CTA) buttons are one of the most useful and important features of any website. These are used to direct users and to show them what to do, or where to go, next. From purchasing buttons, to those that prompt users to create an account, or sign up to your mailing list, CTA’s are used for a range of reasons, with one common theme: they all prompt users to action. But how many call to action buttons does your web page need? Well, this will differ depending on the type of page, and the key purpose of the page. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including  those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to help you select the right number of CTA’s per page.

How many CTA buttons does your web page need?

The amount of CTA buttons will differ for each website page, including:

  • The squeeze page
  • The home page
  • The product page

The squeeze page and call to action buttons

The squeeze page is a website page that is specifically designed to drive a particular action from a customer. This is a page that users are likely to see first, either from the Search Engine Results Page (SERP), a social media link, or even from an advertisement. And as this page only has one main focus, it is important to only use one CTA button. This is because you need to focus user attention on this one point of action, and not distract them with other alternative links and buttons that could send traffic in a different direction.

The home page and call to action buttons

The home page is like the front page of a magazine. You need all the important headlines to draw attention to particular pages, and you also need stunning visuals to attract attention and promote consumer interest. The home page is also one of the website pages where multiple call to action buttons are useful, for directing users to all the different areas of your website. However, the above the fold content for your home page needs to be streamlined and focused on the single most important CTA button, for those users that know what they want, and want to move quickly through the purchasing or booking process. Other CTA buttons can be placed successfully, further down the page.

The product pages and call to action buttons

Product pages are another type of page where multiple CTA buttons can be used to great effect. On any product page, the “Add to cart” button has to be the most prominent option, but you might also need a “save for later”, or “Quick buy” button to meet the needs of your various different types of customer.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.