When it comes to creating your company website, you will no doubt be focused on the design, layout, typography and imagery to use. But if your company doesn’t have a logo yet, this should be your first priority. This is because the website you develop is simply an extension of your physical presence. So the branding needs to be identical to your company branding used in every other place, for the sake of brand cohesiveness and unity. As a result, designing a logo for your company is the first step you should take, before jumping into your web design. But what does your logo need? And how can you make sure your logo will be effective? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals, and we can help you to create a stunning, and effective website, complete with effective logo and company branding. From Wigan to Southport, we work with companies across Manchester and the North West to deliver effective web design solutions that can help to transform your business. As a result, we have produced this guide to the key features for your website logo.
Key features for your website logo
So, how can you create a logo that will effectively represent your brand online and in the real world? Well, there are a number of things to consider, including:
- the colours you use
- the emblem/icon/symbol
- the typography
Colour and logo design
Colours can play an important role in any design, but this is even more pivotal for your company logo. Different colours are associated with different meanings and psychologies that can sum up your brand and help you create a company persona. This could include:
- Deep blues- this type of colour represents trust and reliability, so your potential customers would automatically associate your company with these values if you chose a deep blue logo
- Red- this type of colour is associated with energy and passion, great for grabbing attention and for lively brands
- Green- this type of colour represents growth and development, as well as the environment
Choose a colour for your logo that represents your company values and aims.
Many logos choose a symbol or an emblem to represent the company visually. Consider Starbucks, Adidas, or Apple as some of the most successful companies to use a symbol that is instantly recognizable. It’s important to design this with your company personalty in mind. For serious, solemn companies and businesses it can be important to use a design with bold, strong lines, and definitive shapes, while companies that are quirky and playful could benefit from lines and shapes that are more wavy and flowing, and less defined.
Your logo might also use some text, alongside the emblem. And it’s important to choose the right kind of typography that matches with your company logo, and personality. Unique script font can be effective for some companies, but others should opt for bold, firm fonts without flourishes.
For more information or advice, get in touch with Manchester’s leading web design professionals today, here at Pumpkin Web Design Manchester.