While web design trends come and go, there is one universal truth that can be applied to web design. Simplicity sells luxury. But what does this mean? And how can this translate to an effective web design, with an increase in sales and sign ups? Well, simplistic, minimalist web design can promote your company or business as a luxurious, professional brand. But only if you follow some established design rules. And you choose your language, your typography, and your visual imagery carefully. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan. As a result, we have produced this guide to minimalism sells luxury for web design.
Minimalist web design
Minimalist web design involves:
- Removing all visual clutter that doesn’t NEED to be there- make sure the only features on the screen, at any time, are the feature that need to be there, and deserve to be there. Remove any links, buttons or images that could take away the focus from the main body of the screen, and distract users. This will help to keep user attention focused on the purchasing or signing up journey instead.
- Stick to simple typography- simple typography without any loops or flourishes is the best option for minimalist web design. This is because the writing will be bold and clear, simple and elegant. Other websites can afford to add character and style with unique typography, but a minimalist website needs to keep each web design feature simple.
- Stick to simple navigation- the type of navigation option you choose will not be as important as its presentation. This is because the main focus needs to be on simplicity, and your navigation bar or menu needs to support this. Try and keep the number of different options to a minimum, and keep the categorization simple and easy to follow.
Minimalism sells luxury for web design
So, how does a simple web design, without flourishes, show your company as luxurious? Well, there are a number of ways this works, including:
- Drawing attention to professional imagery- high quality, fast loading, stunning imagery is an absolute must for any website. But in terms of a minimalist web design, it is even more important. This is the imagery that will capture the attention and imagination of your audience and draw them into your website. And with minimal other design features to distract them, attention will be focused on just the images used. These should be professional to really allow the luxury to shine through.
- Key points- with emphasis only on the key points, you can really show that your company gets straight to the point, and that high quality is something you value. This quality will be emphasized by your copy, as well as your images. So that users will leave your website knowing that you are a high quality, luxury brand.
For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.