Repeated patterns in web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about using repeated patterns in web design.

What are the benefits of using repeated patterns in web design?

Repeated patterns can be a very effective tool for a visually interesting website. Whether it’s part of the background design, or part of general imagery, using a repeated pattern can bring a number of advantages and benefits. These include:

  • Creating visual interest
  • Supporting company branding
  • Adding texture to the design

Creating visual interest with repeated patterns in web design

Adding repeated patterns to your website can be a good way to create ongoing visual interest and add creative flair to your website. This can be used in a number of different ways, including:

  • Using a repeated pattern for heading typography- if your typography uses wide san’s serif characters that can be filled, you could consider adding a repeated pattern to this design. This is sure to draw attention to your heading or typography text and as such, more people will read your content instead of skipping over it.
  • Using a repeated pattern for the website background- the background of your website can be one of the main design features to be under utilized. This is a space that can add visual interest to your website at various points, keeping user attention while they scroll. A repeated pattern design system can be a very effective option for website backgrounds, although you should consider the colour scheme for this. A more subtle pattern can be the best option using colours with only a small amount of contrast.

Supporting company branding with repeated patterns in web design

One of the biggest benefits to repeated patterns is their versatility.  Repeated patterns can be designed effectively in a wide range of styles and designs that can most complement your company branding. For example, repeated patterns can be effective for quirky and fun companies by using a repeated symbol or illustration that best reflects your style. At the same time, a geometric repeated pattern can be perfect for more traditional companies, or even for a truly contemporary style. To make sure you get the right results you should consider the colour scheme as well as the imagery to be repeated.

Adding texture to the design with repeated patterns

Repeated patterns can be designed to be textured or layered which gives the impression of a 3D effect and is a good way to increase the visual interest of the web design overall. This can help to make your website stand out and be more noticeable.

For more information or advice, or for high quality, professional web design solutions, get in touch with the leading experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.